The campaign began to take shape earlier this year but was paused as unexpected cultural considerations came into play. Pepsi brings back iconic 2000's character Derek Zoolander as new face, New strategic PR consultancy TriOn & Co. opens shop in SG, Bluesky for dummies: 101 on the new Twitter alternative social media app, PROTON subsidiary PRO-NET drives off with social media partner in Malaysia. Topics covered: social media, mobile, advertising, marketing tech, content marketing, and more. Marketing Interactive is not responsible for the content of external sites. This is not the first time Snoop has repped a beer brand. Women's Plus Armachillo Sleep Tank. Clearly in vacation mode, Snoop, in all his bling, snatches Samberg's phone and dropping it in a bucket filled with ice and Corona . $24.50. Environmental, Social and Governance (ESG), HVAC (Heating, Ventilation and Air-Conditioning), Machine Tools, Metalworking and Metallurgy, Aboriginal, First Nations & Native American. ET, Corona and Snoop Dogg Welcome You to La Vida Ms Fina, Corona continues 'Coming Ashore' campaign amid coronavirus-related backlash, Why brands are doubling down on hip-hop talent, Marketers lost their creative verve amid deluge of challenges, As retailers sell more ads, marketers frustrations and fears grow, Hersheys trans-inclusive IWD push sparks familiar backlash, Maybelline enlists its first-ever digital avatar for mascara launch. Athletic Top. Corona, which confirmed its Snoop partnership earlier this year, today unveiled his first ads as part of the brew's new La Vida Ms Fina campaign. NBA stands for National Basketball Association in the US. These beliefs are embedded deeply in Corona's and Snoop Dogg's roots and are universal values that continue to grow in importance. All rights reserved. Not to be confused with "Snoop cans," which is not a real thing. - In an effort to share a diverse set of perspectives, the campaign will soon introduce other celebrities with their own takes on La Vida Ms Fina. https://awards.marketing-interactive.com/hashtagasia/, https://awards.marketing-interactive.com/agency-of-the-year-hk/. Last fall, Snoop Dogg made his first appearance as Corona's new spokesperson in the brand's first "La Vida Mas Fina" ads from MullenLowe L.A., in which the rapper brings his chill vibe to . Snoop Dog is the first of Corona's 'Relaxed Mavericks.'. "Through the new campaign, we're acknowledging that the aspects of our lives that have always been important always will be: doing what makes you feel good with the people you care about and enjoying the moment in front of you. What exactly is he doing? new. The General TV Spot, 'Low Rider' Featuring Snoop Dogg, Tostitos TV Spot, 'Good Apart. And with everything going on in the world, that's a perspective people really might need to hear right now. Join our mailing list to receive the latest news and updates from our team. By accepting all cookies, you agree to our use of cookies to deliver and maintain our services and site, improve the quality of Reddit, personalize Reddit content and advertising, and measure the effectiveness of advertising. Surge in Corona search: Did Corona beer play it too safe? Let Marketing Dive's free newsletter keep you informed, straight from your inbox. Translated as "the Fine Life," La Vida Ms Fina encourages people to explore the fundamental truth that more fulfillment and joy can be found in just about anything, simply by changing one's outlook. comes as professional sports are ramping up again, providing another welcome diversion from the pandemic. Teaming up with a brand like Corona to encourage people to find more good in life, that's La Vida Ms Fina.". (2020) TV commercial: Corona Beer (2022) TV commercial, with Andy Samberg, for Corona beer; But, this time around, we see the. The past and present basketball legends come together at the Corona Beach bar for some banter and small talk, meanwhile Snoop Dogg takes a walk on the beach. "Corona Extra 'Shades of Blue' Featuring Snoop Dogg, Devin Booker, Vince Carter TV Commercial 2022 https://t.co/MJte2CQ3BW" In. Meanwhile, the social aspects of the campaign, including the Giphy library, could help Corona reach younger consumers who might not be watching sports on TV. Corona Warehouse Stats Total available listings: 80 Total square footage: 3,141,139 SF Total for rent : 80 Average asking rate: $1.22 . Enter Andy Samberg, paired with our Corona ambassador Snoop Dogg, an icon who epitomizes chill. The Corona family of brands has teamed up with entertainment icon Snoop Dogg to debut 'La Vida Ms Fina,' its first campaign designed to unite the Corona brand family. The renowned beer teams up with the entertainment icon to introduce a refreshing new perspective. For more information, visit CoronaUSA.com,and refresh your perspective @CoronaUSA on Instagram or @CoronaExtraUSA on Twitter. fresh tees Snoop Women/Men TWAS The Nizzle Before Chrismizzle Dogg Ugly Funny Christmas Sweater Unisex Crewneck Sweatshirts. The Corona brand is the #1 most loved beer brand and has been the #1 imported brand family of beer in the U.S. for more than 20 years. According to Corona, the campaign began to take shape earlier this year but was paused as unexpected cultural considerations came into play. Learn how your comment data is processed. When it comes to mind-altering substances, Snoop is most-identified with gin and juice, and, of course, weed. | 8 a.m. Along with some PR headaches stemming from the coronavirus, Corona's production came to a halt in April when the Mexican government shut downthe country in a move to slow the virus' spread. Following guidelines made by the CDC and state officials, we have provided all of our employees with reusable masks for them to wear. Select colors on clearance. Dont we all wish we could live life as relaxed and carefree as a Corona sipping, silk robe wearing Snoop Dogg would? Women's Plus No-Yank Shelf Bra Tank. In case you don't know, Snoop Dogg is a massive Pittsburgh Steelers fan despite his roots in California. - 1 day 8 hours ago, By Create an account to follow your favorite communities and start taking part in conversations. By Last Saturday, during CBS's telecast of the Titans-Bengals playoff game, a commercial for Corona beer aired, starring Snoop Dogg, who, despite countless arrests for guns and drugs, has. Cision Distribution 888-776-0942 Corona is putting the rapper and . Corona, which confirmed its Snoop partnership earlier this year, today unveiled his first ads as part of the brew's new "La Vida Ms Fina" campaign. Once-promising categories like crypto went silent due to an economic rout, while much of media investmentflowed to performance channels that dont inspire much in the imagination. Since then, 'La Vida Ms Fina' has evolved in subtle ways to address current conversations and shifts in the consumer lifestyle. In the ad, we see Dogg in a robe at the beach ranting about everyone stuck in social media and trying to keep up with it. Corona Extra, the flagship brand of the Corona brand family, is a pilsner-style lager with a golden hue that was first brewed in Mexico in 1925. Snoop Dogg. Its not the same pattern but just as good https://us.newandlingwood.com/ . 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CHICAGO, Aug. 17, 2020 /PRNewswire/ -- The Corona family of brands has teamed up with entertainment icon Snoop Dogg to debut "La Vida Ms Fina," its first campaign designed to unite the Corona brand family. The fully integrated marketing campaign marks a refreshed take on the Corona lifestyle and an evolved, more optimistic tone for the brand as it continues to honour the OG . | 2 p.m. So, hes bringing friend and high-energy comedian Andy Samberg to the beach in the name of helping Andy slow down, kick back and resist the urge to spontaneously rap. The campaign started taking shape earlier this year, but was paused as unexpected cultural considerations came into play. The adverts feature WNBA star Sue Bird, as well as NBA players Devin Booker, Vince Carter, Christian Laettner, and Snoop Dogg. All his Gear in those commercials is made by Crooks And Castles. As the coronavirus (COVID-19) situation continues to unfold throughout our eight-state region, we are continually implementing new changes in our stores in an effort to protect our customers and employees. He also contributes reporting on the beverage, automotive and sports marketing industries. from 8 AM - 9 PM ET. About the Corona Brand FamilyThe Corona brand family is home to Corona Extra, Corona Light, Corona Familiar, Corona Premier, Corona Refresca and in 2020, the national launch of Corona Hard Seltzer. Subscribe to Marketing Dive for top news, trends & analysis, The free newsletter covering the top industry headlines, Slate receives $5.5M in Seed Funding to Continue Transforming the Future of Social Content Cre, Walnut Launches Ace to Improve Sales Team Efficiency with the Help of OpenAI and More, Dream.it.com: domain registry it.com showcases how to stand out online in a creative project f, Interface Unveils New Brand Identity to Reinforce Customer-Focused Innovation, By signing up to receive our newsletter, you agree to our, Constellation Brands' Corona beer label has tapped rap icon Snoop Dogg for its "La Vida Ms Fina" campaign, the first marketing effort that looks to unify the entire portfolio of Corona beverages, the company revealed, Launching on Corona's social media channels, the fully integrated marketing campaign also includes digital ads,a. Spearheading the work is creative agency MullenLowe LA, which joined the Constellation Brands roster in March 2019. "And with everything going on in the world, that's a perspective people really might need to hear right now.". And who better to introduce this concept than Snoop?". 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Enjoy free shipping and easy returns every day at Kohl's. Find great deals on Men's Robes at Kohl's today! Corona Beach Snoop Dog Smoking robe Corona commercial Category Men Jackets & Coats Style Tags Snoop Dog Corona Robe Shipping/Discount Seller Discount: 10% off 3+ Bundle $7.97 Expedited (1-3 day) Shipping on all orders Posh Protect: Buyer Protection Policy Get your order as described or receive your money back. Snoop Doggie Doggs Snoop Doggie Doggs Deluxe Pet Jersey, Halftime, Medium 22 Save 14% $2999 ($29.99/Count) $34.99 Lowest price in 30 days FREE delivery Fri, Feb 3 Or fastest delivery Wed, Feb 1 Options: 6 sizes Small Business Snoop Dogg Men's Snoop Doggy Style Cover T-Shirt Black 311 $1999 FREE delivery Fri, Feb 3 on $25 of items shipped by Amazon The shoreline is familiar terrain for the brew, which has long used the tagline, Find Your Beach. But the new ads attempt to lend star power to the brands marketing. Join us on a three-week journey at Digital Marketing Asia 2020 as we delve into the realm of digital transformation, data and analytics, and mobile and eCommerce from 10 to 26 November. Clearly in vacation mode, Snoop, in all his bling, snatches Samberg's phone and dropping it in a bucket filled with ice and Corona Extras. Grab this right now! Together they remind us that despite all the distractions and chaos in today's world, most of us know the finest life is all about the simplest things. Snoop just surfs the magic Overstock website and picks out some diamond-encrusted earrings for his baby girl. Get the free daily newsletter read by industry experts. So was his super bowl outfits. Months after it was announced that Corona has tapped American rapper Snoop Dogg for its La Vida Mas Fina (The Fine Life) campaign, the brand has finally launched the fully integrated. He is a former reporter for McClatchy newspapers, including the Fresno Bee, where he covered business and state government and politics. Previous marketing efforts that promoted the beverage maker's new Corona Hard Seltzer with the tagline "Coming Ashore Soon"faced backlashat the outset of the coronavirus pandemic.