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Along with this, there are a few Environmental and Technological factors that contribute and influence the macro environment. PEST is an acronym that stands for Political, Economic, Socio-cultural and Technological. Article. In Asia authority is respected while in west it is something to rebel against. But even then, recession did play its part as the company managed only to hit the lower end of its 4%-6% revenue for 2009, the peak of the recession. Luckily for the company, things turned around in the first two quarters of 2018. Hersheys came under fire in 2011 for using cacao from Ivory Coasts in Africa. Here are 7 professional tips that can, Our General Mills SWOT Analysis examines internal and external factors that impact the company's operations, What is root cause analysis, the goal, and why is it important? Climate change and changing ecosystem is leading to the extinction of more than 20% of species on the planet by the turn of this century. Its installed specifically for their Twizzler candies. - Employment Laws What are the employment laws in the country and are they consistent with the business model of Chocolate Gourmet. This is why theyre using A.I to improve their products and encourage more sales. Major Players 8. Raw material prices: Fluctuations in the prices of cocoa, sugar, and other ingredients can affect the cost of production and ultimately the price of chocolate products. -Kew raw materials are sourced from local suppliers. A Comprehensive Project report on Chocolate Industry Bhavik Parmar Follow Co-Founder And MD at KadiBuddy Advertisement Advertisement Recommended Final report on chaco Shailesh Kumar 3.7k views 66 slides Chocolate industry project report hasnain2 6.2k views 74 slides Chocolates & confectionery Varun Deshpande 18.6k views 29 slides - Types of Immigration & Attitude towards Immigrants Given the latest developments such as Brexit and Immigrant detention on Southern border of United States. Chocolate industry Presentation 1. Psychographics and Demographics 14. For example Uber employment system is not consistent with French laws and it is facing challenges in the country. The remaining 35% of the chocolate industry was divided among Bourbon Corporation, Nestle S.A., Morinaga & Co, Fujiya, Kabaya Foods Corporation, and Cadbury. It can enable Chocolate Hawkins to hire skilled workforce at competitive salaries. Chocolate Gourmet can leverage such a situation to hire the best people in business. Cadbury made diverse sorts of chocolates and different items which are sold in a few nations around the globe. Which dollar? Rocky Mountain Chocolate Factory, Inc. PESTEL analysis is a strategic tool to analyze the macro environment of the organization. The political factors play a huge role in not only investment decision by transnational corporations but also by companies such as Chocolate Hawkins. Thus significantly impacting the ability of Chocolate Hawkins to build sustainable competitive advantage Chapters Research Methodology Study of Global Market Study of Indian Market Product Profile Demand Determination of Chocolate Industry Distribution channel in chocolate industry Key issues & current trends PEST analysis Michel Porter's Five Force Model Other Portfolio Model Financial Analysis Opportunity . Pestle Analysis Of Cadbury 1585 Words7 Pages Cadbury is a multinational organization. Technological Factors that Impact Digital Chocolate - Empowerment of Supply Chain Partners Chocolate Hawkins should analyze areas where technology can empower supply chain partners. Perhaps it was also the consumers, who (according to Hershey) werent going to stores. 5. GDP of Afghanistan in 2019 was 19,101 billion $. Amul Chocolates also . Amul Chocolates is a product category of the milk company Amul which is the brand name for the Gujarat Cooperative Milk Marketing Federation. Some of the technology trends that are impacting the macro environment are developments in artificial intelligence, use of machine learning and big data analytics to predict consumer behavior, growing importance of platforms over service providers etc. Analyze the Chocolate Hawkins external competitive environment to identify opportunities and threats. - Transparency & Digital Drive Chocolate Gourmet can use digitalization of various processes to overcome corruption in the local economy. A SWOT analysis is a tool used to evaluate the strengths, weaknesses, opportunities, and threats of a business or product. - Role Local Governments Play Local governments are highly influential in the policy making process and implementation as most of the policies and regulations are implemented by the local government as enforcement agencies mostly report to local government in their own states regarding various laws. Today, we'll study the pestle analysis of UK. - Regulatory Practices - The regulatory practices are streamlined with global norms which have helped the country to improve its ease of doing business ranking. SWOT analysis of Amul Chocolates. It factors in temperature, rotations, pressure, and other necessary measurements to make the perfect candy. And to also use simpler ingredients for planet sustainability. If they were to save money here, itd be a higher return. The leading chocolate producers in Japan are Lotto Group, Meiji Seika Kaisha Ltd, and Ezaki Glico which, in 2008, had market shares of 22%, 22% and 21%, respectively. The company was founded in 1924 and has gained much popularity now. Whereas it will reach USD 2.11 Bn by 2029 with a significant growth rate of 3.28% Chocolate is a very popular and sweet, food item made from cocoa beans. Government policies: Taxation, trade policies, and regulations can impact the cost of production and distribution of chocolate products, affecting the profitability of the industry. - Gender Composition in Labor Market Chocolate Hawkins can use gender composition of labor market to understand the level of liberal nature of the society, women rights, and womens say in matter of societal issues and consumption decisions. - Environmental Standards and Regulations both at National & Local Levels Often the environment policy at national and local level can be different. As population is ageing it will require less tech intensive products. - Likelihood of Technology Disruption If the country is hub of technology companies then there is a high chance of technology disruption among various industries. Product Positioning 15. - Cost of Production and Trends Chocolate Hawkins should assess - What are the cost of production trends in the economy and level of automatization. - Transition of Government and Changes in Policy There is consistency in policy making from one government to another. - Per Capita and National Carbon Emission What is the per capita carbon emission of the country and what is the overall level of carbon emissions of the country. In PESTEL analysis, you develop a detailed description of a company's macro-environment in terms of political, economic, socio-cultural, technological, environmental and legal factors as well as their effects. Cadbury is synonymous with chocolate consumption worldwide. Called consumer trips by the company, buying in stores went down by 2 percent that year. It is commonly used in desserts, confections, and as a flavouring ingredient in various foods. Then with the blame game where everything was the culprit for poor sales in 2015. Chocolate Gourmet has stringent norms for health and safety norms so in emerging economies it may have to compete with players who dont have high cost structures that of Chocolate Gourmet. - Consumer Protection Laws Chocolate Hawkins needs to know what are the consumer laws, what is the rate of enforcement, what is the attitude of authorities towards consumer protection laws, and what is the role activist groups in enforcement of consumer protection laws. Japan is a small, but articulate, country. If possible, the company plans to add this A.I technology to every one of their lines. All Rights Reserved, Political factors: The politics and policies of chocolate, Economic factors: All problems, all the time, Social factors: A dedication to social responsibility and favor, then poor sales are obviously their fault, adopting new technology to create better treats, add this A.I technology to every one of their lines, the consumer pushback against their usage of the Ivory Coast (and potentially child labor), Twitter PESTLE Analysis: 6 Notable Factors Affecting the Social Network, How to Pursue a Career in Cybersecurity: 7 Professional Tips to Follow, General Mills SWOT Analysis: 3 Opportunities to Gain Competitive Advantage, Root Cause Analysis: An Easy 6-Step Complete Guide, Mayo Clinic SWOT Analysis 2023: Healthcare Business Checkup, 3 Top Tech Tools for the Modern Commercial Contractor. Market Segmentation 13. Brazil Chocolate Market Analysis. The Hershey Company PESTEL analysis is a strategic tool to analyze the macro environment of the organization. - Gender Composition in Labor Market Chocolate Gourmet can use gender composition of labor market to understand the level of liberal nature of the society, women rights, and womens say in matter of societal issues and consumption decisions. All of this is rudimentary and basic, but playing the blame game doesnt leave a savory taste in consumers mouths. - E-Commerce & Related Infrastructure Development As E-Commerce is critical for Chocolate Hawkins business model. The total retail value of the U.S. market for chocolate was estimated at $13.7 billion in 2002, a 10.2% increase from 1998. Since then, chocolate and Cadbury have been part of the same sentence. View. Know More It shares its borders with the neighboring countries of Namibia, Botswana and Zimbabwe, and to the east are . PESTEL analysis is mainly the assessment of macro environment factors. Employment laws and regulations, such as those related to minimum wage, working hours, and health and safety. Digital Chocolate case study (referred as Chocolate Hawkins for purpose of this article) is a Harvard Business School (HBR) case study covering topics such as Organizational Development and strategic management. What is PESTLE Analysis. It would focus on the macro-environmental factors that impact her growth and productivity. In highly hierarchical societies the power of decision making often reside at the top. The imposition of taxes is yet another political factor that will determine how Cadbury manages its investment and payment to shareholders. - Attitude towards Authority Various cultures in different part of the world have different attitude towards authority. The revenue in the chocolate market is projected to reach 340243.54 tons in 2022 and the market is expected to register a CAGR of 5.90% in terms of volume. 988 Words4 Pages. In 2000, 81% of U.S. adults consumed chocolate. INDUSTRY ANALYSIS PESTEL Analysis Economic Factors The Philippine economy is progressively increasing according to the World Bank Org. T - Technological. It first sold its items in United States in 1905. All Rights Reserved, Twitter PESTLE Analysis: 6 Notable Factors Affecting the Social Network, How to Pursue a Career in Cybersecurity: 7 Professional Tips to Follow, General Mills SWOT Analysis: 3 Opportunities to Gain Competitive Advantage, Root Cause Analysis: An Easy 6-Step Complete Guide, Mayo Clinic SWOT Analysis 2023: Healthcare Business Checkup, 3 Top Tech Tools for the Modern Commercial Contractor. This analysis helps businesses to make informed decisions and take advantage of opportunities while mitigating potential risks. Until 2025, the chocolate confectionery market in South Africa is forecast to reach 1.03 billion USD (in retail prices), thus increasing at a CAGR of 5.98% per annum for the period 2020-2024. In each of these locations, the sales were weaker. Published by HBR Publications. The political factors play a huge role in not only investment decision by transnational corporations but also by companies such as Chocolate Gourmet. - Level of Household Income and Savings Rate Increasing consumption and stagnant household income in United States had led to credit binge consumption. - Likelihood of Entering into an Armed Conflict From the information in the Note on the U.S. Chocolate Market case study, I dont think there is a likelihood of country entering into an armed conflict with a neighboring country. Economic factors of a country and region have a direct impact on the potential attractiveness of a given market. In 2015, the Hersheys Company surfed upon a sea of negatives. As an experiment, the company used a kiosk powered by Affectivas technology to encourage consumers to smile into the machine for a free sample. The government of each party has adhered to the treaties done by previous governments, so there is a consistency in both rule of law and regulations. Environmental factors are fast gaining traction not only among consumers but also among regulators and policy makers. Lindt PESTLE Analysis By last estimates, the 8 Cadbury factories in the UK had employed 3,000 workers. Add if theyre not, then poor sales are obviously their fault right? In this section, we present a brief analysis of each element in relation to the . Some of the economic factors that Chocolate Gourmet should evaluate both in the present market and one in which it wants to enter are inflation rate, GDP growth rate, disposable income level etc. - Employment Rate If the employment rate is high then it will impact Chocolate Gourmet strategies in two ways it will provide enough customers for Chocolate Gourmet products, and secondly it will make it expensive for Chocolate Gourmet to hire talented & skillful employees. Some social factors that may affect the chocolate industry in the UK include: Changing consumer preferences: Consumers in the UK are becoming more health-conscious and may seek out lower-calorie or healthier chocolate products. The Hershey's Company is the largest chocolate manufacturer in North America and yet they've hit major setbacks both politically and economically. - Technology transfer and licensing issues for Chocolate Gourmet laws and culture of licensing of IPR and other digital assets should be analyzed carefully so that Chocolate Gourmet can avoid shakedowns and IPR thefts. The A.I transmits data to the cloud. One way to start is by closely mapping the changes in consumer buying behavior and emerging value proposition. - Focus & Spending on Renewable Technologies How much of the budget is spend on renewable energy sources and how Chocolate Gourmet can make this investment as part of its competitive strategy. we specialize at providing professional PESTEL analysis & other strategic management MBA resources. Expert Solution. This is an out-of-the-box usage of technology that hands Hersheys a competitive advantage. Trip Hawkins founded Digital Chocolate in Silicon Valley in 2003 to develop outstanding games for mobile devices. Our Twitter PESTLE analysis highlights the external factors, like political, economic, social, and technological ones, Cybersecurity is an increasingly important field of work. Cadbury is a well-known producer and distributor of chocolate and milk-based products. Cost Based Pricing could be a bad strategy under such conditions. As such, theyre looking to bring more good into the world by building thriving communities and becoming better stewards of the planet. Chocolate Hawkins should carefully analyze the attitude towards authority before launching a marketing campaign for its products and services. PESTLE analysis of chocolate industry in JAPAN. Know More environmental. Macro Environment Analysis: PEST Analysis: Order custom essay Nestle: Macro Environment and Micro Environment Analysis with free plagiarism report GET ORIGINAL PAPER. South Africa PESTLE Analysis & Macroeconomic Trends Market Research Report. For example it has been extremely difficult for US companies to enter UK health market as UK health system is a nationalized system and everything goes through contracts at national level. PESTLE Analysis for Cannabis Startups PESTLE is the acronym for a framework which analyzes the Political, Economic, Social, Technological, Legislative, and Environmental (mostly in the ecological sense) factors that have direct and indirect impacts on a business. - Political Governance System Based on the information provided in the Note on the U.S. Chocolate Market case study, it seems that the country have a stable political system. Out of which, her per capita income was 50,844 US dollars and it's 10th highest in the world. This will help in better predicting the environment policy of the country. Chocolate Hawkins should have capabilities to navigate under this hyper sensitive environment. In practice, analyses based on the PESTEL model are used in conjunction with studies on the micro-environment as part of the overall . In 2008, the Schweppes brand was sold to the Dr Pepper Group, and in 2010, Cadbury was acquired by Kraft foods in the US. - Level of Acceptance of Technology in the Society Chocolate Hawkins has to figure out the level of technology acceptance in the society before launching new products. Restructuring of the European chocolate industry and its impact on cocoa production in West Africa. Attitude towards immigration has come under sharp focus. - Democracy & Other Democratic Institutions According to Linda A. Hill, Alison Berkley Wagonfeld the democratic institutions are needed to be strengthened further so that business such as Chocolate Hawkins can thrive in an open, transparent and stable political environment. Here are some facts and figures about the beverage industry: The global beverage market size was valued at $1.45 trillion in 2020, and is projected to grow at a CAGR of 6.6% from 2021 to 2028. Recent moves in this regard include the use of pathogen testing systems and filing patents for heat-resistant chocolate. It is important to note that the Chocolate Confections Corporation PESTEL Analysis will be market specific, and the implications of the factors change for a company when the market . According to Michael Porter organizational performance is to large extend determined by various industry forces. The top corporate tax rates are . The first step in conducting a PESTEL analysis is to gain an understanding of the brand. Social factors such as demography trends, power structure in the society, women participation in workforce etc have immense impact over not only the country's economy but also on workforce talent availability and level of consumer demand. Mars Incorporated. Australia is one of the world's most advanced developed countries mainly because of the economical strengths. Market Overview 2023-2028: The India chocolate market size reached US$ 2.4 Billion in 2022. 5. - Work Force Productivity Work force productivity in US has grown by 25-30 % in last two decades even though the salaries are not reflecting those gains. But its cheaper to use than organic chocolate, which is pesticide-free, GMO-free, and synthetic fertilizers-free. Changes in macro environment forces can impact the Porter Five Forces & industry attractiveness. A SWOT analysis of handbags, A SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis is a strategic planning tool used to evaluate the internal and external factors that can impact the success, Your email address will not be published. - Fiscal and Monetary Policies The Republican government tax break culture has increased the deficit and it can lead to fiscal trouble for the economy in coming years. Sep 2014. Chocolate Industry in India 7. PESTLE analysis of chocolate industry in JAPAN. In 2011, it is seen that major chocolate . Amul 9. "Tasting Empire: Chocolate and the European Internalization of Mesoamerican Aesthetics." The American Historical Review 111 (3):pp 660 Odijie, E.M., 2016. -Recycled, recyclable and biodegradable packaging. This analysis helps businesses to make informed decisions and take advantage of opportunities while mitigating potential risks. PESTLE analysis. For launching a new product we use PESTLE or SWOT strategies and let us Consider that we are launching a new chocolate product . Often companies enter the arena without requisite infrastructure to support the technology oriented model. - Unrest within the Country & Chances of Civil Unrest We dont think that Chocolate Gourmet business operations are facing any dangers from any kind of civil unrest or internal militant operations in the country. Published by HBR Publications. On the other hand, Nestle has a better record of recycling. Some technology factors affecting the chocolate industry in the UK could include: Automation: Chocolate manufacturers in the UK are increasingly adopting automation technology to streamline their production processes and reduce labor costs. Political Factors: " These factors determine the extent to which government and government policies can affect an organisation or a particular industry. Much of this gain in retail value could be attributed to a shift of U.S. consumers toward higher priced chocolates. Chocolate Gourmet should consider the fact that at deficit levels of United States in an emerging economy can lead to rampant inflation and serious risks of currency depreciation. It should evaluate the e-commerce infrastructure, technology infrastructure etc before entering a new market. (Child Labor and Slavery in the Chocolate Industry, 2014). - Technology transfer and licensing issues for Chocolate Hawkins laws and culture of licensing of IPR and other digital assets should be analyzed carefully so that Chocolate Hawkins can avoid shakedowns and IPR thefts. Cultural norms: Chocolate is often associated with indulgence and gift-giving in UK culture, which may impact consumption patterns and marketing strategies. U.S. retail chocolate sales were forecast to grow to $14.5 billion in 2007. For example as the population of USA and EU is growing old the demand for products mostly catering to this segment will grow. Other factors may include regulations related to sustainability and greenhouse gas emissions, consumer demand for ethically and sustainably produced products, and the availability and cost of renewable energy sources. - Intellectual Property Rights Protection Chocolate Hawkins should assess the level of protection that intellectual property rights get under the legal system of the country. - Segregation of Political Responsibilities between Different Government Agencies There are numerous government agencies which reduces the risk of overwhelming pressure by one agency. Government support: Government policies and initiatives to support the growth and development of the food industry can benefit the chocolate industry in the UK. Consumer consciousness regarding the health benefits of eating high-quality chocolate, which remains the key driver of the market.