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They didnt understand that there wasnt a strong network of Afro hair stylists across France. We promise not to swamp you, and you can unsubscribe easily. Please note the 2019 procedure statistics projections have been updated as of April 27, 2021, to reflect a more comprehensive set of board-certified physicians performing these procedures. Its market share in Western Europe was estimated at 20% in 2019. A boom that can hopefully be repeated. 17. You know the Afro Hair and Beauty Salon in London and the Natural Hair Academy (NHA) in Paris very well. The black-owned Fenty Beauty brand, which was founded by Rihanna, made $72M in one month. Anyways, to circle back to black British women, its a large diaspora: most of them have families in America or the Caribbeans, so theyre all interconnected and largely influence each other. Hair care is big business. Concretely the way it works is that brands sell their products to distributors and then the latter act as purchasing centers and choose what they want from the brands lines. L'Oral remains the top player in the beauty industry, with nearly $11 billion more in sales than second-place Unilever. The leading beauty and haircare brand in . 50. It pays your legal costs and any compensation due too. IBISWorld reports on thousands of industries around the world. Lets circle back to the consumers. What are the major differences between the two? Salon turnover in different parts of the country. 24. In addition to its high-quality wigs, the company offers custom wig services and private wig . News flash: Black women know beauty. Zainab Swanzy, the author of the forthcoming book A Quick Ting On: The Black Girl Afro, said, Afro hair has pretty much always been ignored in mainstream U.K. hairdressing., She said the Black immigrants who arrived in the country after World War II known as the Windrush generation were advised to bring their own tools and products for their hair from the Caribbean, because once they arrived in the UK, not a single hairdresser would be able to help them.. Every year the National Hair & Beauty Federation (NHBF) releases statistics giving an overview of the hairdressing, barbering and beauty businesses. Given that the Black community is economically disadvantaged, if we could buy from and sell products to ourselves, this would be a great way to . During the COVID-19 pandemic, black consumers were 2.4 times more likely than the average consumer to purchase hair treatments. The black population in Canada is 5 times larger than the Korean population, but Korean-owned hair care brands dominate the Canadian black hair product market. Full-time employment was also down 21% on 2019s figures. We use cookies to guarantee you the best experience on our site. Fola Kassim working on a customers hair at Peckham Palms salon in southeastern London. There is no question that Black communities are underserved in Britain. Its not a country of early adopters, but once youve got them hooked, they are in it for the long haul for several generations to come. Request for Customization. LOral is a conglomerate that was never really interested in the black beauty market in the first place until they created Mizani in 1991. For him its almost heretical to do that and I think this way of thinking has seeped into the newer generations. She is a French-Haitian native and a London-based multihyphenate who is at the helm of her creative agency Haiti 73. Im not going to just sit down and be thankful for the bread crumbs that youve given me, said Ms. Tomlinson. Ten years ago, there was nowhere we could go to learn to cut Black Afro hair, Mr. Swarry said, referring to the way Black British people describe their coily or kinky-textured hair. The natural hair movement died out as black people entered corporate workspaces in the 1980s. Her hair symbolizes an identity, a culture, a fight Sometimes you want to tell them to take a chill pill, but its France the land of passion and intensity. Detrimental effects of using chemical-based shampoos and conditioners, such as bad hair quality and rough scalp, have goaded consumers to opt for natural hair care products. 28. Brits like to keep well-groomed, and the amount spent at hairdressers and personal care salons in the UK was highest in 2019, reaching8.6 billion. At some point, theres a limit to what shea butter can do unless we want weaves to look like those in the 80s. In 2019 and 2020, SheaMoisture led sales in the hair relaxer segment of the black hair care market. Sugaring (up 300% in 2018 and a further 91% in 2019). 34. The black woman is very demanding in terms of product quality: either she finds store bought products that correspond to her standards or she makes her own, hence the proliferation of DIY beauty and use of kitchen cabinet ingredients. BEAUTY, BEAUTY TRENDS, CHAYET CHININ After working for two major marketing agencies, she now uses her marketing prowess to create helpful advice, tips and blogs for our audience. SoftSheen-Carson Dark & Lovely Healthy had the second-highest ethnic hair product sales in 2014, bringing in $9.6M, followed by Africas Best ($8M), Lusters Pink Smooth Touch ($7.3M), and African Pride Olive Miracle ($7M). It depends on the country, but overall brands like Shea Moisture, Cantu, AS I AM, Activilong, Design essential and ORS are coming out on top. Black women experience high levels of anxiety over their natural hair. In Europe, the biggest market is France then its the United Kingdom. Other salons sometimes turn away Black customers, saying that their stylists are not trained to help them. Masculin black hair care is also a huge market to dive into. Mr. Swarry predicted that broadening training would be challenging. Black women spend billions of dollars on natural hair care and beauty products. Studies show that, among black consumers, financial status makes no difference in hair care product purchases. There is a lack of clean products in the natural hair care market than in any other hair market. There was amassive growth of 54%in the number of hairdressing, barbering and beauty businesses across the country over the five years up to 2020. In 2022, there was a spike in short hair transformations like shags and wolf cuts. In France, most of the hair traditions come from Africa like box or threaded braids. Natural hair consumers have become ingredient savvy and avoid picking products with sulfates, parabens, mineral oil, and alcohol, thus boosting the demand for natural hair care products. There are currently 34M posts tagged under natural hair on Instagram. There were few magazine advertising spreads nor platforms, so there was no need to think about a communications budget. According to one survey, the country has just 314 Afro hairdressing salons out of almost 45,000 registered hair and beauty salons. In a study of hot oils, hair lotions, root stimulators, and leave-in conditioners marketed toward black people, researchers found that 80% of commonly-used products contained toxic amounts of hormone-disrupting chemicals. 23. Mainstream hair brands like Sundial are coming out with new black hair care lines mainly through the acquisition of independent and often black-owned hair product brands. But I also think that this distribution at Chteau Rouge and Chteau deau in Pakistani corner shops will slowly disappear or at least become less dominant because people dont like shopping there and the areas gentrification will phase these retailers out. Today, there are over 3000 black hair care brands that have popped up, that more or less do the same thing, so it has become an extremely competitive and fragmented marketplace. In 2018 and 2019, UK-based Superdrug saw an 80% increase in afro hair care product sales and became the countrys #1 afro product retailer after launching the Shades of Beauty campaign a few years earlier. At 60% of all services, hair dying was the third most common request by black women in 2016. 27. Having a familiarity with Afro-textured hair would be an improvement.. Thanks Mon-Fri, 9am-5pm, local rate & mobile friendly. Subscribe today for the latest news on Hair, Beauty and the Barber industry. Black women spend more money on products for their hair than white women. 68% of black women between the ages of 18 and 34 say they use social media to discover how-to tutorials, which introduce them to new black hair brands. Millennial naturalistas have more positive attitudes toward textured hair than all other women. She said that recognition of the importance of training for Black hair was overdue: Its about time, she said. And today, these Island-repping music stars are deeply influencing womens style. Then they acquired Soft Sheen Carson who carried the brand Dark and Lovely in the early 2000s and Carols Daughter in 2014. Households of low-income families make up 43.3% of the natural . The average hourly wage for employed beauty therapists in the UK is 8.60, according topayscale(14k - 23k annually). Return to normality sees online sales dip Figure 18: UK retail value sales of women's haircare products, by retail channel, 2020 and 2021; On-trend brands help retailers remain relevant; Value perceptions boost . s offers a full transversal analysis without mincing her words on the state of the black hair care market in 2020. Everyone wanted to look like an African-American with straight hair anyways. In 2021, hair color sales grew amongst the black consumer base. In 2021, 93% of the nail technician workforce is female and 7% is male. Hair Salon growth in the US Market in 2022 rose 16.9%. Skincare and makeup for men is one of the fastest-growing trends in the beauty industry. The United States Hair Care Market research report provides a comprehensive outlook of the market size and an industry growth forecast for 2023 to 2028. In contrast to the hair and barbershop industry, nail businesses have a healthy influx of entry-level employees. Theres a lot of work involved. How big is the beauty industry? For example, Unilever recently acquired Sundial Brands, a portfolio of personal care companies targeted at the black hair and beauty market. For years, Mr. Swarry, 48, known as Barber B, has built a reputation in an industry tailored to white customers for teaching trainees of all races to cut Black hair. What do you mean by hair relaxers coming back in the market in a different way? 43. From a B2B trade show, it opened up to the public and became an event for consumers. But exactly how much do these companies rake in each year? (Condor Ferries, 2020) The hotel market is made up of over 4 million rooms worldwide. BEAUTY, PORTRAITS, Site by : Manon Louart / Fanny Kara Mohamed / EVB Studio, Few saw it coming and some beauty industry giants are still reeling from their market share loss: the boom of the natural hair movement has disrupted what was once a well-oiled machine in hair relaxing. Black beauty needs to break the glass ceiling and head towards the mainstream. "White hairdressers, nine times out of 10, don't know how to . Updated December 6, 2020. 29. Keep reading below to learn about the driving factors of the natural hair movement today. Face treatments post-lockdown, possibly due to mask-wearing induced skin problems. 6. Even as many stylists see the new industry standards as significant, others worry that the change could take customers from existing Black-owned salons. Key Hair Weave Industry Statistics. Black consumers spent $54.4M on ethnic hair & beauty products out of $63.5M in total spending on this category. Company number 30905R, VAT registration 335 1141 96. They didnt understand that there wasnt a strong network of Afro hair stylists across France. Some estimate that the global haircare market size will rise from $69 billion USD in 2016 to $87 billion USD in 2023.This article takes a closer look at the industry and presents some recent hair salon statistics. Let resources go into Black hairdressers who can train white hairdressers how to do our hair.. But inside the industry there is growing recognition that change is coming and is long overdue. LEEDS, England The purr of the gold clippers breaks the silence inside the Piranha Hair Studio as Qasim Sajjad teaches a lesson on how to cut Black hair. In five years, hair relaxer sales declined 25% from an all-time high of $750M. Cantu understands that their consumers are not necessarily in the mood for parties, rather they focus on families putting education in their core message. A 2016 Statista report estimates the size of the global hair care product market at a whopping R1.1 trillion. One client asked me Why dont you relax your hair anymore? It was so easy for them before. We should be able to have anybody in our chair, and we should know, or be willing to help them find out, not ever, ever refuse them, said Ms. Oates, who signed a petition last year that pushed for mandatory training in textured hair. Our virtual concierge will create a hair care regimen just for you. Hair extension Market Size was valued at USD 6.8 billion in 2022. 40% of respondents said they were intending to grow their business. The number of people working in hair and beauty. Whats the state of the black hair care market in 2020? United Kingdom. What really happens is that some countries have better distributors that are going to choose larger product lines. 5. Age and gender. Natural hair care made up 8.74 billion of the global hair care market in 2019. In the US, black consumers are 14% of the population but make up a disproportionate percentage of spending on hair and beauty products. The natural hair care market is estimated to have a growth rate of 4.7% annually from 2019 . TheNHBF reportedthat 60% of people working in hairdressing and barbering in 2020 were self-employed (up from 54% in 2019). 39. 59% of black women aged 1824 say they use deep conditioning treatments, compared to 37% of black women of all age groups. If youve grown up with a certain texture, you know how to manipulate it. 1. Most certified hairdressers in Britain never learn how, nor have they been required to do so. Ever-popular gel manicures such as Shellac were 9% of all beauty treatments booked post-lockdown. Word of mouth recommendation is the best marketing practice here, as people are naturally more suspicious or defiant. This is equivalent to every person in the UK spending 166 on personal care treatments yearly. Hair salons in the United States generate about $44 billion in revenues each year. The US hair care sector is worth more than $83B, making it the largest hair care market in the world. Black women are more likely to report spending more time on their hair than white women. However, many big chains of hair shops that cater to us are not Black-owned. Twenty years ago, when there were only a couple of hair relaxing brands in the world, it was easier to generate billions of dollars per year. Its Vowing to Change That. Each year black women spend billions of dollars on beauty and personal care products. Formal instruction for styling Black hair did not exist, so Ms. Ritchie practiced on her siblings. The UK organic beauty industry has recorded 10 years of sales growth, with sales in 2020 standing at 120 million. 7. I want to spend on Black businesses, she said. 13. In the 1970s, professional Afro hairdressing was a lonely endeavor in Bradford, a city in northwestern England. As of March 2020, the exhibition and events industry had lost 14.4 billion euros (16.5 billion USD). 32% of black consumers say they buy their hair products online. There were more than46,000 hair and beauty businessesoperating in the UK in 2021, a 3% rise on the previous year. ; According to Mintel, younger black women aged 18-34 are more likely to say that they use hair care products. The global hair wigs and extensions market is expected to surpass USD 19.12 billion by 2028, growing at a CAGR of 16.06% from 2022-2028. Hair maintenance products help men and women uphold their hair . They can help in the establishment of Afro hair salons and in return, hairdressers exclusively use or promote their lines. Collectively, they generate more than $194 . Beauty industry trends for 2020 report that the industry has over a million employees. However, there is one woman who saw the tide turning, and today she finds herself at the center of a booming sector valued at around billions euros. Janine is a blogger/editor that edits and creates content for Afro Lovely. However, both events have blind spots as they havent fully understood that the future of beauty resides in lifestyle and B2B and B2C experiences, which is something that Essence Festival does really well. Finally, theres a lack of hair care education in France: too many hair salons here dont know how to cater to kinky or natural African hair or how to cut it. Highlights. The natural hair movement began in the 1960s as a way for black people to reclaim their natural textures after decades of hair-based discrimination. 11. Key Hospitality Industry Statistics. Most natural hair care products contain antioxidants containing Vitamin E, which nourish the scalp and promote hair growth. There was a point where panic reigned among the leading brands of that time because they didnt know what to do anymore since women for the most part no longer wanted their hair relaxed. Thanks for signing up to being prepared and protected. White women rate black hair as less beautiful, less sexy/attractive, and less professional than straight hair. Black women spend the most (9x more) on natural hair care products than non-black consumers of all genders. Subscribe. It is estimated that 10 000 new products are introduced to the market annually. Growing Demand for Men's Beauty Products. The global hair extension industry is expected to reach a market value of $10 billion by 2023. Black men contribute 21.0% of spending on toiletries, spending $62M out of a total of $308.3M. The industry has been nurtured and incubated by Black women from the ground up, said Margot Rodway-Brown, who owns the Natural Hair and Loc Bar, one of several salons that provide specialized services for natural Afro hair in Londons Brixton neighborhood, home to one of Britains largest Black communities. For him its almost heretical to do that and I think this way of thinking has seeped into the newer generations. Marvina Newton having her hair styled at Elite Hair Studio in Armley. The industry has responded positively to the crisis, with brands switching their manufacturing to produce hand sanitizers and cleaning agents and offering free . It may surprise you to learn that not all brands on the ethnic hair care aisle are owned by black people. The latest estimates for England only, indicate that waste generation was around 33.8 million tonnes in 2020, a decrease of 9% since 2019. A little social media-savvy backed up by Instagram sellers' insurance can help your business go a long way. The black hair care industry generates billions but the US is missing out on the market. U.K. Most of the natural hair care products contain . Then theres the Asian corner shop that lacks merchandising, customer service, nice in-store layouts and sometimes the products themselves can be expired. The number of hair and beauty businesses in the UK. Will the hair relaxers of tomorrow no longer be chemical? Hair removal and facial treatments made up 18% of bookings each. In 2020, the global market for web-to-print was estimated at $983.4 million. Rising awareness related to the benefits of natural hair care products is one of the key factors fueling market growth. Black women experience high levels of stigma and bias because of their natural hair among white women. In the US alone, black consumers spend over $1T each year, and a significant amount of that spending goes toward hair care products. Check out our findings on the top ethnic hair care companies in the US, plus some interesting facts about black-owned ethnic hair and beauty products. They wanted it to be a luxury product for hairdressers to use, but it was a major flop here. The answer is still murky, partly because the industry is sprawling and decentralized, with at least six licensing organizations that certify the thousands of stylists produced by training schools every year. Its no wonder that France is 50 years behind counterparts in terms of Afro hair salons presence when theres limited access to entrepreneurship and lack of hair education and training here. 87% of black women prioritize clean and safe products. Hair Salon Industry Statistics 2022 26. How are current brands keeping up with this movement that is here to stay and what are the next evolving trends in the years to come? Calma Ritchie, the owner of XL Hair Design in Bradford. Scroll down to our table of contents to find the reliable black hair industry statistics youve been searching for. Black Americans yearly spend 18% of their income on ethnic hair beauty products. First-quarter sales have been weak, and there have been widespread store closures. ( Statista) The company sells products under the hair color, skincare, sun protection, make-up, perfumes, and hair care categories. After years of strong growth, the UKs Covid-19 pandemic naturally hit the hair and beauty industry hard. Madam CJ Walker became the first black female millionaire in the US from sales of her black hair product line. Black Americans spend 35% of their money on hair products on styling products. If things go wrong when providing a treatment, a client could make a claim against your business for negligence or bodily injury. 59% of Black women aged 18-24 are more likely to use deep conditioning treatments vs 37% of the . However, in 2021, product claims drive black consumer purchases more than ingredient lists. The Natural Hair and Loc Bar in the Brixton area of London. For 2017, the England estimate (36.1 million tonnes) was .