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Then, he signed an even bigger contract to serve as the spokesman for Lenovo, according to a Page Six report at the time. . Part of the reason Coach might have been drawn to the singer is Gomezs massive Instagram following of more than 104 million, which earned her the top spot in terms of popularity on the platform two years in a row. Some athletes also have a massive fanbase that can benefit the brand. coca cola celebrity endorsements 2021 Even then, Wie was no newcomer. A powerful short film featuring The Huni Kuin Tribe of Brazil, created by Sage Foundation, sent a warning to the western world during . Coca-Cola UGA 2022 Full Wrap Back To Back Championship Bottle. He has the maximum number of brand endorsements on his list and is one of the most popular celebrities for promotions. Oprah Winfrey has openly struggled with her weight for years,so her longtime pairing with Weight Watchers feels uniquely authentic. The contract, which features radio spots and TV ads, earned the superstar $26 million. Griffinbecame an endorser for the company just a few months later in a multi-year deal that made him a global ambassador for the brand. Take a look at our blog that helps outline a plan for your brand to feel confidant in your partnership: 110 Lomita Street El Segundo, CA 90245 - Warehousing + Deliveries, 305 Ave G, Redondo Beach, CA 90277 - Headquarters, Copyright 2016 Hollywood Branded Inc. | All Rights Reserved |. Since launching in January 2021, the hybrid innovation has given consumers a refreshing reset to their daily routines with a pioneering proposition that . The years-long partnership started in 2013 and went through 2016. Diet Pepsi. With a slew of younger celebs with a huge social media impact, their investment was a big deal to CORE. Since then, he starred in several commercials and print ads before ending the partnership in 2021 after 18 years and . The commercials were so successful that theyspawned a movie, released in theaters lastsummer. In 2006, clothing company St. John was in the middle of an identity crisis, according to the New York Times. As an elite quarterback in the NFL, his approachable everyman demeanor made him the highest-paid endorser in the league,with $12 million in endorsements a year. Walter McBride/Corbis via Getty Images. And when Coca-Cola bought this company in 2007, 50 Cents income was around nine figures. The stake he took in the company was a smart move for the musician as he made quite a bit of money for his share in the company when Coca-Cola purchased it in 2007. 2023 GOBankingRates. From sneakers like Nike and Adidas to soft drinks like 7up and Coke, these celebrities are everywhere. Proving the power of celebrity endorsement - or in this case, the celebrity " dis " - Coca-Cola saw its shares plummet on Monday when Portuguese soccer superstar Cristiano Ronaldo removed two bottles of Coke placed in front of him at a Euro 2020 press conference and urged people to drink water. since his days playing Greek rocker (and best uncle ever) Jesse Katsopolis, so her longtime pairing with Weight Watchers, made her hundreds of millions of dollars in profit, featuring Ray Charles singingthe praises, with his portable, plug-in George Foreman Grill, whose partnership with the brand beganin 2013, where hes served as a pitchman since 1998, based on his commercials, which started in 2010, found his lyrics printed on Sprite cans in 2015, a fictional twin brother named Cliff Paul, Paul is best friends with his State Farm agent, She even wants her dad to sign up for one, Sprint PCS had a mysterious man in a trench coat, served as a global spokesperson from 2002, in a Super Bowl ad for their Shape-Ups line, the commercials were determined to be making false claims, Jell-O hired 37-year-old actor and comedian Bill Cosby, Cosbys first meal in prison will feature the brands pudding, mainly because of her successful endorsement career, In 2012, Irving starred in his first commercial, earned him a parody sketch on Saturday Night Live, https://creativecommons.org/licenses/by-nc/4.0/?ref=chooser-v1. From infomercials and soft drink ads to sneaker lines and fragrances, this generations stars know theyve made it once the corporations come calling. This is more than an investment in a brand, it's an investment in female leaders, fitness, American farmers and the health of people and our planet.". Few stars have risen higher than Beyonce and in 2012, her global celebrity translated into a multi-year, $50 million contract with Pepsi. According to a report from CBS News, actress Penelope Cruz earns $2 million per year for her position as a spokesperson for LOreal. Bubba Wallace has incorporatedCoke,DietCoke, and theCoca-Colabrand within his social stances. Public Relations, While many sci-fi fans still associate William Shatner with Star Trek, the veteran actor has become equally identified with bargain-hunting travel site Priceline,where hes served as a pitchman since 1998. T-Mobile opted to go the celebrity routewith actress Catherine Zeta-Jones, whoserved as a global spokesperson from 2002 untilshe was dropped in 2006. Save my name, email, and website in this browser for the next time I comment. $4.95. In 2002, Catherine Zeta-Jones signed a two-year contract that paid her eight figures a year. $14.95. She has signed deals with CoverGirl, Apple, Keds and the most extraordinary one is with Coca-Cola. That year, however, the Pretty Woman star renegotiated for 2.5 times that amount, according to reports at the time. The Los Angeles Laker has had an illustrious history with thesoft drinkbrand. A viral video had been spread on the social media platforms where the football star removed Coke bottles kept in front of him from a press meet of Euro 2020 and had the audience drink water instead. Whether its for theCoca-ColaChug for Charity awardbenefiting the Joey Logano Foundation or declaring TheCoke600 a crown jewel event, every interaction between Joey Logano andCoca-Colahas always seemed to take a right turn. Soon after, Jenner released her Puma Fierce line. As the video went viral someone researched more to found out that Cristiano Ronaldo had endorsed Coca-Cola in the year 2008.. Coca Cola is a carbonated soft drink company which was founded in the . distribution partner, email us at . Diet Coke vs. Take a look at our blog that helps outline a plan for your brand to feel confidant in your partnership: 6 Steps To Safeguard Celebrity Endorsement Partnerships. The answer is no, he created some "market noise.". When Brad Pitt signed a deal with Chanel No. Company Provides 2022 Financial Outlook. Like all true entrepreneurs, Stacy is an adventurer at her core having sky dived, hang glided off bi-planes, swam with crocs while rafting the Zambezi in Africa, photographed grizzly bears in Alaska, trekked Mayan ruins in Belize, explored the ocean as an avid scuba diver, and who loves owning an advertising agency where she swims with a different type of Hollywood shark on a daily basis. Celebrity Endorsement Infographic--Alphabetized.pptx Author: Ashley Lowe Created Date: 20131018064453Z . Find out which celebrity endorsement deals were worth the most. Jennifer Aniston. The most lucrative celebrity endorsements pay the worlds biggest stars more money than they make from their movies, concerts, shows or on-field performances and could become an even more important source of income in the time of social distancing. He also linked up withDietCoketo help further theFolds of Honor program. Appealing to botholder and neweraudiences with her penchant for lovable rom-coms and her timeless role inFriends (which has remained a hugely popular series especially after being added to Netflix),Jenn's ads for the company are cute and likable. The German shoe company agreed to pay the runner $10 million a year. June 30, 2022 by . The 2X Olympicmedalist has made a name for herself at the age of 20, having secured lucrativeendorsement dealswithNikeand Toyota. The companypaid a lofty $40 million settlement a year later in response to a class-action lawsuit that disputed the shoes health claims. She is known for signing an 11-year contract worth $55 million with Dior for its signature fragrance- J'adore perfume. Your billing info has been updated. Will Ferrell, on the other hand, decided to make commercials for regional beer brand Old Milwaukeebecause he likes good, crappy beer. The series of ads aired mainly in local markets. Cute characters like geckos and tigers are great tools for selling car insurance and breakfast cereal, butsometimes brands need more of a human touch to move the sales needle. 30 musicians with legendarily long careers, Primetime TV shows that stood the test of time, Most watched SNL skits from the last year, sometimes brands need more of a human touch, was the #2 best-selling sneaker company in America, been a spokesman for the company since 1998, Dazed and Confused and The Wedding Planner,, Brooke Shields starred an ad for Calvin Klein jeans. Find out how much they earn in mounting fees and prize money. LeBron James has a long list of brand endorsements, and one of his most successful partnerships was with Coca-Cola. Weekly, and British singer/songwriteris rich. LeBron James sponsors and endorsements. When she was just 15 years old,Brooke Shields starred an ad for Calvin Klein jeans that featured the famous line, What gets between me and my Calvins? Revenue . In 2016, Page Six reported that Selena Gomez returned from a brief hiatus to sign a $10 million deal with designer brand Coach. Most notable endorsement: Diet Coke - $26 million. . Incidentally, Ronaldo moving the bottles also coincided with the soft drink giant losing $4 billion, which added fuel to fire. Interested in learning the ins and outs of making Influencer and Celebrity Marketing work? Check your inbox and click the link. [emailprotected]. Coca-Cola Packaging Evolution. But in 2013, he renegotiated, according to a report at the time from Reuters. and more. Its renewed partnership until at least 2032 . Justin Bieber has tried to shed his bubblegum pop image in a number of ways over the years, but one of the most visible was his series of Calvin Klein ads. While Charles had appeared in Coca-Cola commercials in the 1960s, most pop culture aficionados associate the singer with Pepsi thanks to this ultra-popular ad campaign. The journey was further activated by makingBelieve Bandsfrom the red-adorned nets featured in #SheBelievesCup matches. This was around $94.5 million. The Muppets. hbspt.cta._relativeUrls=true;hbspt.cta.load(442891, '2e935737-2d85-4e1c-b9f4-91c8d877c570', {"useNewLoader":"true","region":"na1"}); Aquahydrate wasn't doing too well when Mark Wahlberg was offered some while training for his movieThe Fighter. Celebrities like Selena Gomez and Taylor Swift have collaborated with the business to . 2 - Shah Rukh Khan. hbspt.cta._relativeUrls=true;hbspt.cta.load(442891, '945ce560-236b-41b2-99d9-638c248e3394', {"useNewLoader":"true","region":"na1"}); Beyonce, arguably one of the most followed and admired celebrities of our time has recently become a "meaningful" shareholder in the sports drink company, according to its founder and creative director Jody Levy. As per 2011, her estimated earnings were around $157.5 million and around 60% of that comes from some very prominent brands such as Pepsi, CoverGirl, Head & Shoulders, and Quaker Oats. In 2007, giants like Peyton Manning and Tiger Woods saw to it that $25 million was not a huge deal in the world of sports endorsements but it was certainly a big deal for NASCAR. Since then, she hasreppedthe brand as she continues to make a name for herself as an author, dancer, and speaker. By 2011, Gwyneth Paltrow had already supplemented her movie star income with lucrative endorsement deals from Tods, Coach and Estee Lauder. Salton electric grills were obscure until they became Foreman Grills. By the time Coca-Cola bought the company in 2007, 50 Cent was swimming in as much as nine figures. With a net worth of $12 million, shes not one of the richest female athletes in the world yet. Eva Longoria & L'Oreal. Coca-Cola Enjoy Bottle Gift Tube. Join Over 30,000+ Marketers Who Read Our Blog, his is more than an investment in a brand, it's an investment in female leaders, fitness, American farmers and the health of people and our planet. We aim to improve people's lives, from our employees to those who touch our business to the many communities we call home. More From Your Money: Choose a high-interest saving, checking, CD, or investing account from our list of top banks to start saving today. Unfortunately,the commercials were determined to be making false claims, and DirecTV parted ways with Lowe. What isunique about these endorsers is that they are also investors in the brand, with Bryant on the Board of Directors for the brand. The Guardian reported at the time that Pepsi paid upwards of $50 million to work with Spears, making it one of historys biggest contracts at that time. Heres a list of top Indian Cricketers & the price they charge for brand endorsements. The above images and any images within this But the most intriguing thing is, a large fraction of their income comes from the brands they endorse. Coca-Cola's 2021 net revenue grew to $38.7 billion, while PepsiCo's 2021 net revenue grew to $79.47 billion. Rivalries don't only exist on the playing field. Sofia Vergara is counted among the highest-paid Television actresses who starred in the "Modern Family" show, Sofia Vergara is a vibrant style of endorsing brands. Coca-Cola has shot a host of celebrities in a portrait series for the brand's Open That Coca-Cola campaign. Coca-Cola were major sponsors of the UEFA Euro 2020 tournament, but Cristiano felt it was . As the boxing legend George Foreman's name got connected with the company, the brand experienced massive growth. Check Out: Athletes Earning Most of Their Cash From Endorsements. Cameron Diaz for Coca-Cola. New Delhi: When Portugal's star striker Cristiano Ronaldo removed Coca-Cola bottles from a press conference last week at the Euro Cup, and endorsed drinking water instead, it spawned the birth of new memes and witty jokes on the internet. According to a report from CBS News, actress Penelope Cruz earns $2 million per year for her position as a spokesperson for LOreal. 02:40. In 2005, she renewed the deal. Chevrolet ft. Ian Somerhalder, Alec Baldwin, Nikki Reed, Norman Reedus, and Olivia Wilde. Besides her huge success in Hollywood, Jennifer Aniston works with several brands like Smart Water, Hair product Living Proof and Aveeno. Coca-Cola vs. PepsiCo. She became the youngest player to qualify for the USGA Amateur Championship at age 10. Radar Online reported at the time that because she assumed shed be teased for the subject matter, she wanted to get as much out of the deal as possible. He felt the need to pay it forward, in a sense, to other up-and-coming artists, since he was in the same position not too long ago. Instead it was mocked repeatedly. However, celebrity brand endorsements are very much relevant in China, and practiced throughout many industries. But in 2013, he renegotiated, according to a report at the time from Reuters. There was an unknown error. It was the first brand to sign a deal with James after he was drafted into the NBA in 2003. What's better than having celebrities like Ian Somerhalder, Nikki Reed, Norman Reedus, Olivia Wilde, and Alec Baldwin crash . NBA slam dunk champion Blake Griffin won his 2011 dunking crown byjumping over a Kia OptimaKia being an NBA sponsor at the time. Shes earned $157.5 million since 2011. That is the central message for "Open Happiness . Its an app that people can use just like a regular wallet to store their card details and information. The partnership was paired with the brands Spark campaign, which worked to give teens a platform to express their creativity through music and film. While the partnership on its own was enough for the Toronto-based rapper to want to work with Sprite, the campaign aimed at helping young artists enticed Drake even more. In a recent news, Coca-Cola lost around 4 billion after the Portuguese Footballer, Cristiano Ronaldo moved the Coca-Cola bottle aside. And 60% of that figure or $94.5 million came from pitch deals with brands like Head & Shoulders, Pepsi, Quaker Oats and CoverGirl. Hollywood superstar and tech venture capitalist wizard Ashton Kutcher was already a veteran spokesman in 2009, thanks to a lucrative endorsement deal with Nikon. 9 LeBron James. storytelling. share our stories with your audience. Before his retirement, Peyton Manning was one of the most recognized faces in sports. Success! One of the richest athletes in the world, the LeBron James sponsors portfolio is impressive. Brand: Coca-ColaEndorsement Deal: $26 million. To publish, simply grab the HTML code or text to the left and paste into Find us online at HollywoodBranded.com. Hip-hop artist Drake has a favorite soda, and that soda is Sprite. Welcome back! We've established a portfolio of drinks that are best positioned to grow in an ever-changing marketplace. Great! Success! In the fight for soft . Timberlake had already released a song of the same title, but the fast-food giant created a jingle of its own that only partially borrowed from Timberlake. Although rapper 50 Cent was an investor and part-owner, his main function as a player behind Glaceau the brand that founded Vitaminwater was to use his fame to endorse the product. The Coca-Cola Company has been refreshing the world and making a difference for over 136 years.