Offers students the opportunity to participate in the process of conflict assessment and to explore various negotiation strategies as well as discuss the role of forgiveness in conflict situations. Production Practicum Abroad. Exposes students to cutting-edge research in quantitative marketing to help them define and advance their interdisciplinary research interests. It. Develops skills in public communication. Also examines how marketing research is conducted for technological innovations and ethical concerns that arise with technology usage, such as privacy and security issues, identity theft, and the role of trust in digital marketing. Rachel Mamone | Communications Specialist. Discusses how to formulate and evaluate your own theory-based hypotheses on the influence of media in American democracy. Does not require coding or algorithm development. COMM2551. (4 Hours). (4 Hours). COMM3308. Does not count as credit for business majors. Explores a variety of approaches to making special effects for film, video, and the World Wide Web. What do you think? (4 Hours). The PDF will include all information unique to this page. (4 Hours). Prerequisite(s): MKTG3401 (may be taken concurrently) with a minimum grade of D-, MKTG4512. International Marketing. (4 Hours), COMM6631. Also covers strategy and tactics that can be developed and communicated, with accountability in mind. (4 Hours). Research in Communication Studies. Offers students an opportunity to learn how to successfully target the right audience by conducting and interpreting market research; shape thoughts by getting consumers attention and making a lasting impression; influence attitudes by applying principles of persuasion and social influence; and impact consumer decisions by harnessing motivations and drivers of behavior. Boston, MA 02115. | Full-Time. COMM3501. Offers students sound introduction to the psychological and behavioral theories of entertainment media with the goal of implementing these theories to the future design and evaluation of games for change. Considers aspects of talk, such as turn taking, sequence organization, and repair for handling breakdowns, in speaking or understanding. Analyzes the AI strategies implemented or attempted by these companies to understand drivers of success and identify future opportunities. Exposes students to contemporary perspectives on rhetorical theory and its use in society. As a capstone course, the course also provides a transition for students from the role of receptive learners to independent researchers who can identify, answer, and defend research questions at the intersection of rhetorical theory and its neighbors (theories of argumentation, humor, style, politeness, courtship, and the like). Legal Argumentation, Advocacy, and Citizenship. MKTG6230. It has a total undergraduate enrollment of 15,747 (fall 2021), its setting is urban, and the campus size is 73 acres. Through canonical works and contemporary case studies, students examine communication, technology, and society in the context of relationships, design, identity, mobility, value, labor, ethics, community, and belonging. (4 Hours). Introduces the terms and concepts of nonlinear editing as well as the technical/creative aspects of postproduction. Focuses on developing and executing sales. Seminar in Communications. Emphasis is on practical development of skills and evaluation of talent and potential. Offers an advanced course in defining and managing an organizations product-market strategy. | (3 Hours). Critical Creative Practice. Sports, Media, and Communication. (1-4 Hours), COMM4994. (4 Hours). Finally, introduces and analyzes the role of prosocial marketing, how marketing can influence peoples behavior for advancing a socially desirable change. Topics include the evolution of organizational communication, communication networks, information management, and communication climate. Attribution and Dynamics in Online AdvertisingKireyev, P., Koen Pauwels, Gupta, S.International Journal of Research in Marketing2016, Community Participation and Consumer to Consumer Helping: Does Participation in Third-Party Hosted Communities Reduce the Likelihood to Help?Thompson, S. A., Kim, M., Keith M. SmithJournal of Marketing Research2016, Passing the Buck: Delegating Choices to Others to Avoid Responsibility and BlameMary Steffel, Williams, E. F., Perrmann-Graham, J.Organizational Behavior and Human Decision Processes2016, Ethically Deployed Defaults: Transparency and Consumer Protection Via Disclosure and Preference ArticulationMary L. Steffel, Williams, E. F., Pogacar, R.Journal of Marketing Research2016, Big Data and consumer behavior: imminent opportunitiesHofacker, C. F., Malthouse, E. C., Fareena SultanJournal of Consumer Marketing2016, Social Media Marketing: Principles and Strategies (2nd ed. Offers elective credit for courses taken at other academic institutions. Attribute(s): NUpath Analyzing/Using Data, NUpath Natural/Designed World, COMM2110. Seeks to further develop an understanding of the function of communication in life and how that relates to quality of life. Producing for the Entertainment Industry. Indeed.com estimated this salary based on data from 3 employees, users and past and present job ads. COMM1600. Provides students with an opportunity to better understand freedom and limits to freedom, particularly in the realm of speech and expression. Communication Law. Northeastern has a comprehensive benefits package for . As part of the course, students are expected to prepare a detailed plan of study and are introduced to the co-op program and meet their academic co-op advisor. Considers how competing communication perspectives can be contrasted, compared, and/or synthesized for a stronger literacy related to sex, sexuality, and sexual identities in an effort to procure an understanding of how communication research and theory can be utilized in academic, personal, and professional settings. Digital communication is central to contemporary life and is (consequently) often taken for granted, which this course seeks to remedy. (4 Hours). Discusses how campaigns are designed to intentionally influence awareness, knowledge gain, and attitude/behavior change. (4 Hours). Communication and Gender. Often includes meetings with foreign professors, government officials, community organizers, and local artists that have shaped their own country in unique and innovative ways. Free Speech in Cyberspace. Offers an in-depth look at how persuasive health campaigns are designed and executed. Theories of Conflict and Negotiation. Dean's Research Fellows. Topics covered include the role of communication in interpersonal attraction, relationship development, relationship maintenance, and relationship dissolution. Digital Editing for TV. Customer Performance Modeling. (4 Hours). Sports Broadcasting. Materials covered range from the philosophy of freedom to historical legal cases about free speech and the press to political correctness and the repression of dissent. The world economy is dominated by services; in the United States, a large percentage of the labor force and the GDP is accounted for by services. Communication and Inclusion. It combines world-class academics with professional practice, allowing you to acquire relevant, real-world skills you can immediately put into action in your current workplace. Studies the opportunities and challenges associated with the increasing globalization of Indian and Asian markets. (4 Hours). Centers, Labs and Initiatives. COMM3309. (4 Hours). Learn Global and Intercultural Communication skills while earning your way to GEO's first Digital Badge . Studies the relevant scientific, political, and ethical dimensions of each case; the generalizable theories, frameworks, and methods that scholars use to analyze them; and the implications for effective public communication, policymaker engagement, and personal decision making. Uses readings and in-class activities to consider how values and principles that have historically been deemed important apply to the world of new information and communication technologies. Engages the question and practice of what it means to develop and maintain a successful online community. SPSS, Qualtrics, and IBM Watson Analytics may be used to develop and analyze the project components. (4 Hours). (4 Hours). Offers students the opportunity to apply a proven selling process and present compelling solutions to customers. The Politeness BiasShun-Yang Lee, Rui, H., Whinston, A.MIS Quarterly2019, Joint Impact of Ethical Climate and External Work Locus of Control on Job MeaningfulnessJay Mulki, Felicia LasskJournal of Business Research2019, Social Media's Impact on the Consumer Mindset: When to Use Which Sentiment Extraction Tool?Koen PauwelsJournal of Interactive Marketing2019, The Impact of Adding Online-to-Offline Channels on Firm's Offline and Total RevenuesKoen PauwelsJournal of Interactive Marketing2019, Big and lean is beautiful: A conceptual framework for data-based learning in marketing managementKoen PauwelsReview of Marketing Research2019, The Cannabis Industry: A Natural Laboratory for Marketing Strategy ResearchOlsen, M., Keith SmithMarketing Letters2019, Does Changing Defaults Save Lives? (4 Hours). (3 Hours). (4 Hours). COMM2200. - Center for the Arts. Cases highlight the research process, mobile qualitative methods, and practical decision-making skills. Emphasizes ethical considerations involving security, privacy, and fairness. Explores consumer-based perspectives to highlight potential biases and discrimination arising in the platform economy. Cigarette pack warnings, weather advisories, nutrition labels, and town hall meetings are among the many examples of risk communication in daily life. Prerequisite(s): COMM2301 with a minimum grade of D-, Attribute(s): NUpath Analyzing/Using Data, NUpath Capstone Experience, COMM4530. Topics include how to identify target markets, how to leverage data and analyses to enhance the development of a marketing strategy, and how to develop knowledge of various techniques for uncovering customer needs/wants. About the Opportunity. Offers students an opportunity to engage with a specific genre, using historical and critical methods, to better understand this reciprocal relationship between a people and their moment. Explore Our Degrees Gather Here. In the social domain, our faculty research questions how social factors influence consumers' choices and how these factors can be leveraged to strengthen relationships between firms and consumers, improve individual and societal wellbeing, and support health, sustainability, and innovation. They will partner closely with agency partners and cross-functional members of the enrollment management team to launch, measure, and optimize campaigns across digital channels that may include search, display, paid social, video, audio, etc. Indeed.com estimated this salary based on data from 3 employees, users and past and present job ads. The Associate Director of Marketing and Communications leads Education Innovation's (EI) Marketing and Communications Team and is responsible for creating, deploying, tracking and measuring EI's data-driven marketing strategy. COMM3445. (4 Hours). Northeastern's signature experience-powered learning model has been at the heart of the university for more than a century. 360 Huntington Ave., Boston, Massachusetts 02115 myNortheastern Opens New Window, Privacy Policy Advanced Marketing Management. Through lectures and case studies, introduces students to financing contracts, intellectual property issues, licensing, product placement, marketing and publicity, ratings, the impact of piracy, understanding and leveraging new technologies, and distribution. MKTG3301. Continues to discuss informal logic and modern argumentation theory, including argumentative reconstruction, argument structures, argument schemes and critical questions, as well as informal fallacies. Offers students an opportunity to learn about some of the communicative challenges people face in starting, maintaining, and terminating close relationships. COMM2501. Social Media Analytics. Covers team selling and relationship marketing. COMM1000. 2022-23 College of Professional Studies Undergraduate PDF, College of Professional Studies Undergraduate, Arts Administration and Cultural Entrepreneurship (AACE), Cardiopulmonary and Exercise Science (EXSC), Civil and Environmental Engineering (CIVE), Co-op/Experiential Education in Arts, Media, and Design (EEAM), Co-op/Experiential Education in Business (EEBA), Co-op/Experiential Education in Science (EESC), Co-op/Experiential Education in Social Sciences and Humanities (EESH), Commerce and Economic Development - CPS (CED), Communication Studies - CPS Specialty (CMMN), Computer Engineering Technology - CPS (CET), Counseling and Applied Educational Psychology (CAEP), Ecology, Evolution, and Marine Biology (EEMB), Electrical and Computer Engineering (EECE), Electrical Engineering Technology - CPS (EET), English as a Second Language - CPS Specialty (ESLG), General Engineering Technology - CPS (GET), Geographic Information Systems - CPS (GIS), Health Science - Interdisciplinary (HLTH), Interdisciplinary Studies - Office of the Provost (INPR), Interdisciplinary Studies in Arts, Media, and Design (INAM), Interdisciplinary Studies in Science (INSC), Interdisciplinary Studies in Social Sciences and Humanities (INSH), Latin American and Caribbean Studies (LACS), Mechanical and Industrial Engineering (MEIE), Mechanical Engineering Technology - CPS (MET), Political Science - CPS Specialty (PLSC), Speech-Language Pathology and Audiology (SLPA), Strategic Intelligence and Analysis - CPS (SIA), Study Abroad - Social Sciences and Humanities (ABRH), Womens, Gender, and Sexuality Studies (WMNS), 360 Huntington Ave., Boston, Massachusetts 02115. Media Relations Victor Balta balta@uw.edu 206-543-2580. Rapidly emerging new digital ecosystems, platforms, products, and services have been fundamentally transforming business practices and market landscapes in almost every industry. Analyzes how communication technologies (and the content they deliver) positively and negatively affect the social, emotional, and cognitive development of young people and how these changes are influenced by the particular family, school, community, and institutional contexts in which children grow up. In the digital domain, our faculty seek to answer questions such as how digital products, social media, and online environments impact purchase, consumption, and product innovation; how consumers and firms respond to new digital technologies, digital communications and digital business models; how marketing actions affect online consumer behavior and lift company performance; and what drives marketing effectiveness and customer engagement. Attribute(s): NUpath Ethical Reasoning, NUpath Writing Intensive, COMM3450. Offers students an opportunity to develop their own media products to put their learning into real-world context. Offers students an opportunity to understand key concepts in performance studies such as ritual, play, performativity, performing, and performance processes. MKTG6210. Concludes with a discussion of the effective use of reasoning in society from a logical, dialectical, and rhetorical point of view. COMM6605. Opens New Window. Crisis Communication and Image Management. Introduction to Marketing. (4 Hours). Customer-Centric Research Methods for Marketing. Offers students an opportunity to explore systems that summarize marketing productivity and suggest steps for performance improvement in marketing strategy and tactics. COMM3311. The School of Public Policy and Urban Affairs drives interdisciplinary thinking and problem solving on issues of pressing concern from transportation, housing, energy and community development to social and environmental justice, resilience and sustainability. Boston, MA. Creating Business Value with Data and AI Technologies. (3 Hours). Northeastern University considers factors such as candidate work experience, education and skills when extending an offer. Bachelor's degree in Marketing, Communications, Business, or related field. Offers hands-on instruction in analytic techniques for Facebook, Twitter, and other social media platforms, including experiments and observational analyses. Marketing and Society. Requires a final paper at the end of the term in which students articulate and defend positions about youth and communication technology. This position is. (4 Hours). Offers students an opportunity to study and increase their level of proficiency in group interaction and to develop skills in working with and in a variety of small groups. Introduces the theoretical frameworks necessary to engage in a broad range of consulting activities (management consulting or organizational training and development). Students conduct their own empirical research study as a final project, which entails research design, data collection, data analysis, and a written presentation. (4 Hours). Offers students an opportunity to learn how to determine when to use different market entry and penetration strategies and how to examine the different skills and systems required to implement marketing strategies in India and broader Asia. Examines the key drivers and building blocks of digital business transformations underlying the best marketing practices of the platform economy. Prerequisite(s): COMM1101 with a minimum grade of D-, COMM4993. Dean's Strategy Council. (4 Hours). (4 Hours). Covers a proven selling process and presents compelling solutions to customers. Applies practical skills relative to theories about collaboration and cultural production and engagement with and analyses of online cultures. Reviews the construction and influence of rhetoric in political campaigns, particularly contemporary presidential campaigns. Arguing Human Rights. Maria Elena Villar, PhD Chair 617.373.5517 commstudies@northeastern.edu The Department of Communication Studies is committed to providing students with both the communication skills and the understanding of the communication process required to thrive in a complex and changing society. Students apply course topics to their organizations and analyze real company customer satisfaction data to provide managerial insights for a decision maker. Uses case studies and exercises to offer a broad overview of creative marketing applications across multiple industries and touchpoints. (4 Hours). Examines communication and inclusion in the contexts of gender, race, sexual identity, social class, ability, and age. Focuses on marketing analysis and planning. Offers students an opportunity to obtain an in-depth understanding of the brand-building process amid radical changes in todays marketing communications platforms. MKTG4720. e.aboelela@northeastern.edu. Attribute(s): NUpath Difference/Diversity, NUpath Societies/Institutions, COMM2304. Social Movement Communication. (4 Hours). | Covers core concepts and theories in mobile communication, focusing on the impact that mobile hardware and software have on society, culture, and politics. Exposes students to the elements and terminology of audio production as they record, mix, and produce their own original projects. Focuses on the environment and the modifications of marketing concepts and practices necessitated by environmental differences. Explores how our lives and identities are performed in space and time, while applying those same concepts to athletes and athletic competition. Examines the development, procedures, economic functions, and responsibilities of advertising. Drawing on examples from domestic and international sports promotional campaigns and academic literature, explores the promotion of sports at the professional, collegiate, and special event level. New methods of data collection and analysis have the potential to revolutionize the way that businesses are organized and run. COMM4755. COMM6304. About the Opportunity. Designed to prepare students to work with audio in modern media settings. Finally, seeks to better prepare students for their co-op experiences or future work opportunities by reviewing professional writing skills and principles for effective video-interviewing practices. Topics include communication dynamics, systems thinking, dialogue, conflict management, leadership, power, and teams within different institutions, including government, higher education, and corporate America. Simultaneously, popular communication shapes peoples sense of identity, purpose, and worth. Marketing stimulates different electronic word-of-mouth content to drive online and offline performanceKoen Pauwels, Zeynep Aksehirli, Lackman, A.International Journal of Research in Marketing2016, Demonstrating the Value of MarketingHanssens, D. M., Koen PauwelsJournal of Marketing2016, The effectiveness of different forms of online advertising for purchase conversion in a multiple-channel attribution frameworkde Haan, E., Wiesel, T., Koen PauwelsInternational Journal of Research in Marketing2016, No Comment?! Engages students in the discovery of varied and culturally diverse texts in the literary genres of poetry, prose, and drama. The PhD level program in Civil Engineering at Northeastern University is flexible and may be adapted to any . Introduces the process of planning, preparing, producing, and evaluating studio productions. Communication Studies at Northeastern Complete this integrative course: Advertising and Brand Promotion Complete one of the following capstone courses: Strategy in Action Strategic Communication Capstone Consultation Skills Business Administration Requirements Financial Accounting and Reporting Business Statistics Introduction to Marketing MKTG4993. MKTG4220. | Examples may include augmented reality, virtual reality, mixed reality, internet of things, real-time interactivity, geolocation tools, wearables, dynamic content personalization, automation, social media, chatbots, voice assistants, and artificial intelligence. The university offers a comprehensive range of undergraduate and graduate programs leading to degrees through the doctorate in nine colleges and schools, and select advanced degrees at graduate campuses in Charlotte, North Carolina, Seattle, Silicon Valley, and Toronto. COMM2900. Customer Value and the Enterprise. Wireless Sensor Networks, Internet of Things, Embedded Systems, Quality-of-Service for Multimedia Networking, Computer Networks Management and Design. | Also focuses on sexual health. Studies in detail the Universal Declaration of Human Rights and the European Convention on Human Rights. Bouv Marketing and Communications Web Request. Communication Research Methods. COMM2555 and GAME 2555 are cross-listed. Communications Specialist. Students are expected to have a working knowledge of digital video equipment and Macintosh computer skills. Rhetorical Approaches to Public Memory. Develops understanding of the opportunities and challenges facing the international marketing executive, the decision-making process in marketing goods abroad, and the environmental forceseconomic, cultural, and politicalaffecting the marketing process in the international marketplace. Creating Customer Value through Artificial Intelligence. MKTG6285. Offers students an opportunity to practice real interviewing both as an interviewee and an interviewer. Considers various approaches for establishing fair and appropriate rules, regulations, and policies to mitigate potential biases, ethical challenges, and discrimination arising due to the digital transformation. New Product Development. Exposes students to concepts, frameworks, and theories critical to developing branding and advertising strategy in the twenty-first century, including brand positioning, target audiences definition, creative advertising, integrated marketing communications, the influence of social media, and assessing marketing and media effectiveness. Opens New Window (3 Hours). Ernest Rollins | Media Coordinator. Confronts students with some of the catastrophic results of fascist rhetoric and politics (the Krakow Ghetto and Auschwitz concentration camp). Vice President for Marketing & Communications Jack Martin jacktm@uw.edu 206-616-2334. Marketing Research. (4 Hours). Focuses on the marketing research process and the analysis of data using software applications. Jennifer Zehnder | Director of Communications and Marketing. Focuses on in-depth project in which a student conducts research or produces a product related to the students major field. A., Koen Pauwels, O'Connor, P.Journal of Marketing2018, Pricing Best Sellers and Traffic Generators: The Role of Asymmetric Cross-sellingKocas, C., Koen Pauwels, Bohlmann, J. D.Journal of Interactive Marketing2018, Marketing Survey Research Best Practices: Evidence and Recommendations from a Review of JAMS ArticlesHulland, J., Baumgartner, H., Keith SmithJournal of the Academy of Marketing Science2018, Delegating Decisions: Recruiting Others to Make Difficult ChoicesMary Steffel, Williams, E. F.Journal of Consumer Research2018, The Changing Bases of Mutual Trust Formation in Inter-Organizational Relationships: A Dyadic Study of University-Industry Research CollaborationsHemmert, M., Bstieler, L., Gloria BarczakJournal of Business Research2017, Consumer Connectivity in a Complex, Technology-Enabled, and Mobile-Oriented World with Smart ProductsVerhoef, P.C., Stephen, A.T., Kannan, P.K., Luo, X., Abhishek, V., Andrews, M., Yakov Bart, Datta, H., Fong, N.M., Hoffman, D.L., Hu, M., Novak, T., Rand, W., Zhang, Y.Journal of Interactive Marketing2017, Customer Engagement in a Big Data WorldAksoy, L., Kunz, W., Yakov Bart, Heinonen, K., Kabaday, S., Villarroel Ordenes, F., Sigala, M., Theodoulidis, B., Diaz, D.Journal of Services Marketing2017, Service Encounters, Experiences and the Customer Journey: Defining the Field and a Call to Expand beyond the Core Service EncounterPaul W. Fombelle, Voorhees, C., Gregoire, Y., Gustafsson, A., Bone, S., Sousa, R.Journal of Business Research2017, Branding Strategies for High Technology Products: The Effects of Consumer and Product InnovativenessTroung, Y., Klink, R., Amir Grinstein, Simmons, G., Palmer, M.Journal of Business Research2017, Physical Activity Counseling in Primary Care: Insights from Public Health & Behavioral EconomicsShuval, K., Leonard, T., Drope, J., Katz, D. L., Patel, A. V., Maitin-Shepard, M., Amir, O., Amir GrinsteinCA: A Cancer Journal for Clinicians2017, A marketing perspective on business modelsGatignon, H., Lecocq, X., Koen Pauwels, Sorescu, A.AMS Review2017, Combining big data and lean startup methods for business model evolutionSeggie, S. H. , Soyer, E., Koen PauwelsAMS Review2017, Spillover Effects In Seeded Word-Of-Mouth Marketing CampaignsChae, I., Stephen, A. T., Yakov Bart, Yao, D.Marketing Science2016, Mobile Advertising: A Framework and Research AgendaGrewal, D., Yakov Bart, Spann, M., Zubcsek, P. P.Journal of Interactive Marketing2016, Responding to the 98%: face-enhancing strategies for dealing with rejected customer ideasPaul W. Fombelle, Bone, S. A., Lemon, K. N.Journal of Academy of Marketing Science2016, Defining service innovation, a review synthesisSnyder, H., Witell, L., Gustafsson, A., Paul W. Fombelle, Kristensson, P.Journal of Business Research2016, Identifying Categories of Service Innovation: A Review and Synthesis of the LiteratureWitell, L., Snyder, H., Gustafsson, A., Paul W. Fombelle, Kristenssson, P. Journal of Business Research2016, Mere Measurement Plus: How Solicitation of Open-Ended Positive Feedback Influences Customer Purchase BehaviorBone, S. A., Lemon, K. N., Voohrees, C., Liljenquist, K. N., Paul W. Fombelle, Detienne, K. B., Money, R. B.Journal of Marketing Research2016, Shopping under the influence of curiosity: How retailers use mystery to drive purchase motivationHill, K. M., Paul W. Fombelle, Sirianni, N.Journal of Business Research2016, Spare the Rod and Spoil the Child?